So I don’t know exactly how to tag the business model of The Secret World now so I’ll steal the idea that I saw somewhere else and tag it Buy to play. Buy the game and then play for free as long as you want. It’s not exactly free to play since you do have to buy something but it’s pretty damn close and in my opinion, even better because you do get way more out of the game than normal free to play games.
So what do you get for free? Everything! After the initial purchase you have full access to the game without any restriction just as if you had subscribed before. You can do dungeons, raids and pvp to your heart content, you have access to all the character creation options and all the weapons. F2P games tend to have serious restrictions for the free players but not Secret World and I think that’s a really smart move. There’s still a cash shop for you if you want more fashion, pets and xp boosts but there’s no need to buy anything . If I’m not mistaken the only weapons available are upgraded starter stuff so nothing game breaking.
In my case I had paid for lifetime so I’m not really affected (I do get free money in the store and a discount) but I love it because a few friends are trying out the game now and any mmo is better with friends. During the weekend you could hear a lot of new players trying out the game and the most recurring comment was along the lines of “can’t believe I missed this one”.
So, I really wish this will help out Funcom and help push forward TSW. I remember hearing about a Louisiana style zone a while back in a dev interview and I want to see that happen.